DBnomics, the world's economic database

[ICA71] Paid internet advertising

Updated by provider on February 14, 2025 (11:00 AM).

Source
Search filters
Statistic [STATISTIC] (1)
Type of advertising [C03368V04053] (5)

This dataset has 5 series:

[ICA71.01] Paid internet advertising – Any paid internet advertising

from
2016=33.3
to
2024=43
min:
33.3
max:
43
avg:
37.35
σ:
3.808

[ICA71.02] Paid internet advertising – Paid advertising based on webpage content or keywords searched by users

from
2016=26.4
to
2024=24.1
min:
21.8
max:
26.4
avg:
24.55
σ:
1.803

[ICA71.03] Paid internet advertising – Paid advertising based on tracking internet users' past activities or profile

from
2016=12.5
to
2024=9.3
min:
7.3
max:
13.1
avg:
10.55
σ:
2.368

[ICA71.04] Paid internet advertising – Paid advertising based on the geolocation of internet users

from
2016=14.3
to
2024=13.6
min:
11.6
max:
17.6
avg:
14.275
σ:
2.16

[ICA71.05] Paid internet advertising – Any other paid advertising method, not elsewhere classified

from
2016=15.1
to
2024=10.2
min:
6
max:
15.5
avg:
11.7
σ:
3.897